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Google has introduced its new logo that’s lot more playful and contemporary.  Dubbed as the biggest design overhaul since its inception, the new Google logo sports sans-serif typeface with softer colors. Meanwhile, Google bids “adieu” to the little blue “g” icon and replaces it with a four-color “G” that matches the logo.

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But is this change just to align the look with its parent company? No. There is a lot more thought behind this strategic move. According to Google’s blogpost “Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices-sometimes all in a single day.”

Right from mobile phone, TV, watch, to the dashboard in your car, the logo redesign reflects the dramatic change in the way people interact with Google products across diverse platforms, apps and devices.  This new logo and identity shows that Google has transcended beyond just one device: a desktop PC and ensure that Google magic works for users, even on the tiniest screens.

“It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing.”

Google’s logo is no longer a static wordmark.  They have transitioned from a static logo to a dynamic, animated figure on screens. This is probably the biggest design overhaul since 1999. But the logo now looks more aligned with Alphabet, its parent organization. Early this month Google announced a major company restructuring under a new corporate name Alphabet Inc. Larry Page runs Alphabet Inc. as CEO and Sergey Brin, as President.



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