amazongo-e1480951426599Courtesy: Amazon

Amazon recently unveiled Amazon Go, the most advanced shopping technology, providing a seamless checkout-free shopping experience. The ecommerce giant has virtually revolutionized all aspects of online shopping and now is taking a step in transforming bricks-and-mortar retail stores. With Amazon Go, the company is using technology to streamline the experience of buying ready-to-eat meals, groceries and snacks from convenience store.

Currently, Amazon Go is in Beta Stage and open to Amazon employees only. Located in in Amazon’s hometown of Seattle, Amazon Go is a 1800-square feet outlet holding perishable grocery essentials ranging from staples like bread and milk to artisan cheeses and locally made chocolates, as well as breakfast, lunch, dinner, and snack options made fresh daily by onsite chefs.

Amazon Go: No Checkout, No Lines

But how does it work?

A patent filed by the company in 2014 and published in 2015 may shed some light on how Amazon goes works. According to the patent, each customer entering the store would be tagged upon entry. In Amazon's video, visitors tag their smartphone, which contains the Amazon Go app, as they enter the retail outlet.

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This allows the store's surveillance system to identify the customer and track them as they move throughout the retail outlet. According to the patent, "when the user's hand is removed from the inventory location, one or more images may be captured of the user's hand as it exits the inventory location. Those images may be compared to determine whether a user has picked an item from the inventory location or placed an item in the inventory location."

Similarly, cameras pick up images of when they stop in front of shelves, items picked up and whether the item stayed with customer or went back to the shelf.

This process works in a simple manner. Just download the free Amazon Go app and all you need is an Amazon account and a supported smartphone. Empowered with technology used in self-driving cars: computer vision, sensor fusion, and deep learning; Amazon Go’s “Just Walk Out” technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart.

amazongo-1-630x352Courtesy: Amazon

This advance technology completely eliminates lines and checkout. Upon leaving the stores, users will be charged on Amazon account and get a receipt.

amazon_go_2Courtesy: Amazon

Amazon Go transcends the boundaries of computer vision and machine learning to create a seamless “Grab and Go” shopping lines with no annoying queues at checkout.

Amazon has recognized the fact that certain categories of shopping are unlikely to move completely online. In such cases, buying the items from the shelves in the store seems to be a more attractive proposition. With the Amazon Go, there is an attempt to bridge the gap between online and offline world.

Amazon Go Location

2131 7th Ave, Seattle, WA, on the corner of 7th Avenue and Blanchard Street.

The Road Ahead

Amazon hasn't clearly mentioned the roadmap whether it is planning more stores or what is really coming up next. But we could see Amazon Go storefront play an instrumental role in Just Walk Out technology. This technology could solve the perennial problem of retail theft, because even if you walk out stealing an item out of a store, you will still be charged.

Hidden Brains congratulates Amazon on its vision to change the retail industry using excellence in technology and innovation.



written by for Apps, Tech section(s).