iphone7-launched-blog

The wait is over! After months of speculations and rumors, Apple launched iPhone 7 and iPhone 7 Plus at its launch event in San Francisco. While from the outside, iPhone 7 and iPhone 7 Plus look almost identical to its predecessors iPhone 6S, iPhone 6S Plus and iPhone 6 and iPhone 6 Plus, a lot has changed.

Advanced camera systems, immersive stereo speakers, reengineered home button, splash and water resistance, with iPhone 7 Apple has tried to take bold steps to dramatically improve core functionality of the iPhone experience.

Let’s take a look at some key features

Durable, Dust, Water and Splash Resistance

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Well, the external design of iPhone remains virtually unchanged. A bit of letdown considering there is no major external design change now three years in a row. This makes iPhone look a bit outdated in comparison to rivals Samsung Galaxy S7 Edge and Galaxy Note 7.

If you feel that the design is a big letdown, Apple has something to boast about – durability. Since its inception, iPhone 7 and iPhone 7 Plus are probably the most durable iPhone Apple has ever made.

Both the 4.7-inch and 5.5-inch models — constructed with incredibly strong 7000 Series aluminum for enhanced durability. With a rating of IP67, iPhone 7 and iPhone 7 Plus are dust and water resistant.

For those wondering what IP67 is all about, IP67 effectively means that iPhone 7 can withstand immersion in water to one meter for nearly 30 minutes tested in laboratory conditions.

IP67 should hold up against accidental drops in the pool, bathtub, or shower or light splashing. By no means, iPhone 7 should be used in high-pressure water conditions, for extended periods of time. IP8 is the highest rating to withstand long periods of immersion under pressure. Samsung's devices are rated at IP68, suggesting better overall water resistance. Is this step a classic case of too little, too late?

RIP Headphone Jack: Welcome Wireless AirPods

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Sadly, headphone in iPhone is no more. It’s gone. This leaves users with two options either opt for a Lightning-based headphones which is included in the box or go wireless with Apple’s got new wireless AirPods. Lightning-to-3.5mm headphone jack will work with the existing headphones.

But there is a catch; AirPods come at a premium price. It will cost an additional $159, a very annoying extra charge. AirPods deliver 5 hours of listening time on one charge. This time might not be good for music buffs as AirPods will not even last on a cross-country flight in the U.S.

Longer Battery Life, Faster Processor & Double Capacity

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iPhone 7’s all new A10 Fusion chip is “the most powerful chip ever in a smartphone.” The A10 Fusion chip’s CPU has two high-performance cores and two high-efficiency cores. To put it in simple words – iPhone 7 and iPhone 7plus will conserve battery while handling tasks.

With A10 Fusion chip, you will get more battery time than ever. You can get up to two hours more on iPhone 7 and one more hour on iPhone 7 Plus compared to previous generation.

And the change that will bring a big smile on iPhone users. Finally, the much needed space. iPhone 7 doubles the capacity with 32GB, 128GB, and 256GB. Now no need to worry about apps and videos! New iPhone 7 can absorb and soak loads of information.

Advance Camera and Dual Speakers

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iPhone 7 Plus doesn’t have just one entirely new camera system — it has two. This means you can get higher-quality zoom from farther away. And with a depth-of-field effect (to be launched soon), portrait shots will look better than ever.

For the first time iPhone comes with stereo speakers, delivering two times the audio output of iPhone 6s and increased dynamic range. There's now one at the bottom and one at the top.

speakersCourtesy: Apple

Pricing and Availability

The iPhone 7 will come in three models based on storage capacity: 32GB ($649), 128GB ($749) and 256GB ($849). The iPhone 7 Plus also comes in the same models: 32GB ($769), 128GB ($869) and 256GB ($969). Color Options: Jet black, Black, Gold, Silver, Rose Gold (New jet black is available in 128GB and 256GB models only.)

Pre-orders start on Sept. 9 and devices ship on Sept. 16.

Finally

Undoubtedly, Apple has taken good steps with iPhone 7 and iPhone 7 Plus. The changes are aimed at optimizing speed, performance and providing generous storage options. With dual camera, Apple had challenged rivals. But the removal of headphone jack is likely to alienate users. With declining and dismal sales of iPhone, it looks like Apple has made earnest attempt to make up lost ground with iPhone 7 and iPhone 7 Plus.



written by for Apple section(s).