Disruptive technologies have completely transformed the retail industry. Everyone is in the mad rush to stay ahead of the trends, boost sales and provide customers with the most memorable and easy online shopping experience.
Ecommerce is gaining market traction in both mature and emerging markets as consumers are looking to increase digital channels for convenience and comfort. Undoubtedly, companies that fail to utilize digital channels in a timely manner might not reach out to target audience or capture market share compared to competitors.
Mobile apps that leverage native features of devices such as location-based services, camera, bar code scanner, and QR code scanner are playing an integral part in creating Omni-channel experience. The ubiquitous nature of mobile app technology lets eCommerce store owners to reach out to target audience when they are most interested in buying a product.
If your business can gain advantage of these native features, then building a mobile app is a sound investment.
Ultimately, your eCommerce app should offer an intuitive and functional interface and help customer purchase products at minimum tap.
Here are few pointers that will help you in eCommerce app development:
#1 Security is the Keystone
Never compromise on security. Keep it as the cornerstone of entire application development process. After all, it is vital to keep your entire customer’s information both financial and personal secure. Ensure that your eCommerce mobile application and all the services that support it - including Cloud infrastructure- is safe and complies with regulations.
#2 Tap into Location Intelligence
Location-based technology will help retailers serve customers in a more personalized manner than ever before. Ecommerce application that uses location will help retailers reach their customers in real-time, so that they can push special coupons, promote sales or loyalty rewards to customers in the area.
#3 Make Buying a Seamless Process
Never ever make your user search for information to place an order. Buying a product on app should be an effortless process requiring minimum clicks or taps. The steps of purchasing a product from your app, place to enter billing information and the checkout button should stand tall so that new users can quickly locate the information.
#4 Develop for Speed & Scalability
Remember eCommerce app is not just about images and discount, but also about speed. Users want to research, compare and purchase products in a matter of minutes. At the same time, eCommerce app needs to be responsive to not just few hundreds, but thousands of users at any given point of time. Backend of apps needs to withstand the pressure of scalability with increased traffic.
#5 Stay Away from Distractions
Advertisements can be a quick way to push app and improve bottom-line results. However, using advertisements in a random manner without applying any strategic thought can hurt your business objectives in the long run. Users feel annoyed when bombarded with advertisements and will be less than willing to shop on your app. As an eCommerce app owner, you need to find a subtle way to advertise that is acceptable to users. Advertisements that play both sound and video – not just drain the brain, even the cell battery. It is best that such advertisement should be dropped from the application in its entirety or be played only when user specifically indicates the willingness to see it.
Customization is a step forward to ensure that your app adjusts according to users’ preferences and needs. Whether it is adjustable images, font sizes or number of product images displayed on a page, your app needs to make customer feel like a king. Navigation should be intuitive and ensure that user can access information at any stage without getting lost.
Your e-commerce app should focus on functionality and interface, facilitate purchasing speed with minimal annoying advertisements, and never ever compromise on data security.
But remember there are thousands and thousands of eCommerce apps out there in the app world, so get innovative and don’t shy away from being creative. We hope these tips help you in eCommerce app development. If you need to discuss the next BIG eCommerce project with us, please drop in a line and we will get back to you!
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