What Makes Mobile App Development the Most Lucrative Business Opportunity?
Market Research firm Gartner predicts smart devices to drive an estimated 310 billion downloads and $74 billion in revenue for mobile app stores by 2016. This is encouraging considering iTunes App Store having accepted the submission of more than 53,942 yearly submissions in 2015 (with almost 1000 apps per day) - the rise can be pitted at 13 % annually.
But, what’s driving the Mobile app development demand? Well, studies have been consistently pointing at engagement-driven in-app purchases and an integrated cross-device experience fueling this demand. The new iOS 9 update although with small changes is stated to make big impact in mobile app development in 2016. Similarly, Android developers are also benefiting from the latest Google update in building apps that thrive competition and show on top of the charts.
And with the total number of smartphone users likely to go beyond 2.15 billion in 2016, Gartner is even forecasting ’25 percent of all enterprises to have an app store by 2017’. At the same time enterprises that are mobilizing their business processes are increasingly putting their preference on low-code/code-less tools, with requirement for back-end services.
Mobility - Redefining the Future of Enterprise Application Development
Industry experts are betting on mobile devices and applications to continue bringing in a plethora of opportunities for commercial and technical innovation in 2016. This will include creating new ways to improve process efficiency and effectiveness inside the organization, besides delivering innovative products, services and customer relationships outside it.
However, mobility requires mastering of a wide range of technologies and capabilities so as to unlock its full potential. Here are the top 5 must-have technologies, businesses should include as part of their Mobile App Development Strategies for 2016:
With many multiplatform development tools available, it is now indispensable for businesses to procure application development (AD) tools to support a "3 x 3" future that is an assimilation of 3 key platforms (Android, iOS and Windows) and 3 app architectures (native, hybrid and mobile Web using HTML5). This is important considering its complex balancing act in trading off many technical and nontechnical issues.
One of the most powerful tool that can play a key role in mobile app development in 2015, considering its ability to deliver apps across multiple platforms, especially for employee-facing situations when the highest quality of user experience isn't essential. Besides being supported in most versions of smartphones and tablets, HTML5 when it comes to coding, complements but does not replace native code. So users should be ready to experience disappointing on poor-performance smartphones and slow network connections.
Advanced Mobile UX Design
Mobile UX design is going to play an exceptional role in mobile app development in 2016, as app developers by now have realized the flipside of poor user experience - one of the most common contributor to low app-store ratings. High-quality mobile app UXs is indispensable considering it directly impact ROI or customer satisfaction.
High-Precision Location Sensing
Identifying an individual's location in a precise area can be a key enabler for the delivery of highly relevant contextual information and services. You can find apps harnessing precise indoor location currently use technologies such as Wi-Fi, imaging, ultrasonic beacons and geomagnetics. This is crucial considering an increase in use of beacons (based on the low-energy Bluetooth Smart standard) in 2016.
Wearables or wearable apps are to be the most watched out for in 2016 as they fuel your healthcare sensors, smart jewelry, smart watches, display devices. The wearables industry is expected to grow into a multibillion-dollar market, and trends reflect at a sizable domination by sports and fitness sensors.
Top Mobile App Development Trends to Drive Business in 2016
App Security to be in focus
With over 75 percent of mobile apps facing basic security measures through 2015, it is also likely to be the prime focus in 2016. Even though platforms like Apple’s iOS 9 or Android 6.0 Marshmallow is already known for its high-end security features, developers has to ensure that the secure running of the apps, without negotiating the integrity of the platform.
Cloud-based Apps to be the flavor of the year
After playing a comprehensive role in mobile app development in 2015, cloud technology is all set to continue spreading its magic in 2016. One of the reasons for the success of cloud-based apps is that developers can keep the actual size of their mobile apps small; and secondly, cloud compatibility allow users to sync their apps across multiple devices.
Enterprise App will Receive More Traction
Studies predict enterprise apps to show more traction in 2016 over consumer apps, with almost 20 percent of global developers targeting this segment considering better ROI. It is also estimated that 35 percent of all large enterprises will have their own mobile app development platforms.
Mobile Banking and M-commerce
19 per cent of commercial sales as per recent studies is found to be coming either through a smartphone or tablet. Moreover, with the use of mobile phones to become as smart as using cards while shopping; analysts predict this trend to continue in the upcoming years - irrespective of whether it involves transferring money or shopping online. This means developers will focus more on developing mobile apps that can do transactions simply using credit cards.
The Internet of Things (IoT) is here!
With IoT market is expected to grow 31.72 percent (CAGR) between 2014 and 2019, the Internet of things is predicted to emerge more than just a buzzword in 2016. Thanks to the rising awareness of a ‘connected’ world, it is all set to take app development to the next stage. And the possibilities are even brighter with World Economic Forum predicting “over 5 billion people will be connected to each other, across 50 billion things”.
Are you ready to take on the world?
Well, there is a lot of enthusiasm amongst mobile app developers regarding mobile application development trends in 2016 as innovative concepts, trending technologies and challenging platforms are opening up opportunities for creating enhanced applications. So if you have got an app idea, this is absolutely the right time to convert it into reality. Get in touch with us NOW!