Old is gold but, a change may sometimes be essential to get success. We change our car, our cellphones, our laptops, update our software and applications to keep up with this ever changing world. But have you ever thought that how important is a change or update, when it comes to web application development or corporate website development?
Yes, just like all the other things in your life, your business website needs that change or update as well. it is because the success of a business website depends on the attention it gets. Any change or update in the website is reflected in its results. There are numerous reasons that show why your website needs to be updated. Some are outlined here.
Keep updated with the latest technology
The world has become tech savvy, new technologies keep emerging to improve the functional efficiency of the apps and websites. So, keep track of the latest tools and technologies entering the market, and if the adoption of a certain technology is beneficial for your site, go ahead and update your website. It may help your site to get the edge over your competitors.
Improve Search Engine Ranking
Search engines giants like Google, Yahoo!, Bing, etc. give higher ranking to websites that are updated regularly. It is because people search for content that is fresh, not something that was last updated months ago. So keeping your business website updated regularly helps increasing search engine ranking, and if you get better ranking, there will be more visitors on your site.
Customers want to know whether the company they are dealing with is run by real people or not. In case of any queries or concerns, they need someone who could hear their concern and respond accordingly. If someone visits a website and finds only old, outdated content; he may assume your site as just another of the billions of abandoned websites and eventually move to your competitors. Updating a website regularly says, 'I’m alive, and I’m actively working'.
Make the regular visitors come back
People who frequently visit your website may get bored with the same features, design, and functionality of the site, after a certain time. So give something new periodically to your visitors. It could be a new feature or change in appearance or something else. It will keep alive the interest of regular visitors. They will expect to find something new on your site and keep coming back. These regular visitors may also become your clients some day.
Keep customers updated
For many people, the website of a company is the main source, where they can get all the information about the current and upcoming products or services being offered. If you have something new to offer and it is not updated on the site, many of the visitors may not know about it. It may cause you to miss a lot of potential customers, just because they are not aware about the great deals offered by you.
There are many other reasons that show the importance of updating a website periodically. Once you get the habit of updating your website at regular time intervals, you will surely notice its positive effects on your business.